The People Behind Netoro

The people behind Netoro.

Netoro is built by a small, trusted team committed to helping founders build with clarity, care, and execution.

Kevin Shohfi Suárez, Founder & CEO of Netoro
Portrait · MMXXV · I

Kevin Shohfi Suárez

Founder & CEO · Netoro

Founder & CEO

Kevin Shohfi Suárez

Founder & CEO

Kevin Shohfi Suárez is the Founder & CEO of Netoro, a modern venture partnership firm focused on helping founders turn ambitious ideas into scalable companies through execution, systems, AI, operational infrastructure, and strategic growth.

Throughout his career, he has contributed to the growth and operational development of multiple multi-million-dollar businesses spanning finance, insurance, real estate, SaaS, nutrition, and AI-driven business operations, with a focus on branding, systems architecture and automation, sales infrastructure, and founder positioning.

Over time, one belief became central to his philosophy: Great ideas are common, but sustainable execution is not.

That realization led to the creation of Netoro: a founder-first venture partnership designed to help ambitious entrepreneurs build with greater clarity, operational support, and long-term strategic alignment. Today, Kevin works closely with a select group of founders each year, helping transform early-stage ideas into scalable companies through thoughtful execution, modern systems, and AI-enabled operational leverage.

Rachel R. Giegerich, MBA, COO of Netoro
Portrait · MMXXV · II

Rachel R. Giegerich, MBA

Strategic Operations Advisor · Netoro

Operations & Client Experience

Rachel R. Giegerich, MBA

Strategic Operations Advisor

Rachel Giegerich is a healthcare executive with more than 20 years of experience spanning clinical operations, healthcare technology, organizational leadership, and public health strategy. Her background includes leadership roles focused on operational excellence, healthcare innovation, and improving access to care across large-scale healthcare systems.

As a registered nurse with an MBA, Rachel brings a unique blend of clinical expertise and executive leadership experience. Throughout her career, she has led initiatives involving process improvement, healthcare systems optimization, cross-functional leadership, and strategic transformation within complex healthcare environments.

Known for her thoughtful leadership style, operational discipline, and people-centered approach, Rachel contributes deep experience in organizational management, communication, and long-term strategic execution.

At Netoro, Rachel provides strategic insight across operations, leadership development, and client experience, helping support the company's long-term vision and commitment to sustainable growth.

Joe H. Suárez, Board Member of Netoro
Portrait · MMXXV · III

Joe H. Suárez

Board Member & VC · Netoro

Advisor & Relationship Partner

Joe H. Suárez

Board Member & Venture Capitalist

Joe Suárez is a seasoned executive leader with decades of experience in human resources, labor relations, operational leadership, and utility infrastructure management at Florida Power & Light (FPL) and NextEra Energy - one of the largest energy companies in North America.

Throughout his career, Joe held leadership positions across HR, labor relations, and fleet operations, ultimately retiring as Senior Director of Fleet for FPL. His work supported large-scale operational teams, complex workforce environments, and strategic organizational initiatives across one of the nation's most critical infrastructure sectors.

Known for his calm leadership style, operational discipline, and people-first approach, Joe brings deep experience in organizational management, team development, and long-term strategic execution. His background in both labor relations and enterprise operations provides a unique perspective on leadership, communication, and sustainable business growth.

At Netoro, Joe serves as a strategic advisor, contributing executive insight shaped by decades of real-world leadership experience inside a Fortune 500 energy organization.

Honors & Awards
  • EEI Thomas F. Farrell, II Safety Leadership & Innovation Award — Edison Electric Institute
  • Fleet Visionary Award Honoree — "Automotive Fleet" Car & Truck Fleet Magazine
  • FLEXY Fleet Excellence Award — NAFA Fleet Management Association
  • FPMA "Above & Beyond" Award — Florida Petroleum Marketers Association
  • Quality, Safety & Innovation Award — NextEra Energy
Chase Newcomb, Venture Partner at Netoro
Portrait · MMXXV · IV

Chase Newcomb

Venture Partner · Netoro

Venture Partner

Chase Newcomb

Venture Partner

Chase Newcomb is an operator, sales strategist, and growth-focused business leader with experience scaling high-performing teams, building operational systems, and driving measurable growth across insurance, recruiting, and service-based industries.

Before joining Netoro, Chase held multiple leadership roles within Allstate and State Farm environments, where he led producer development, market growth initiatives, operational coaching, and large-scale performance strategy across independent agency networks. Throughout his career, he became known for combining accountability, culture, and execution to drive sustainable results across teams and organizations.

His experience includes overseeing multi-agency market operations, developing sales systems, improving retention strategies, building referral infrastructures, and leading producer training programs that consistently generated top-performing results. He has also led operational turnarounds, created scalable coaching frameworks, and developed performance systems focused on long-term growth and execution.

At Netoro, Chase serves as a Venture Partner focused on growth strategy, operational execution, sales infrastructure, recruiting systems, and founder support. His leadership style blends high accountability with relationship-driven execution — helping founders build scalable companies with stronger systems, clearer direction, and sustainable momentum.

Alex Gil, Special Advisor at Netoro
Portrait · MMXXV · V

Alex Gil

Information Systems Specialist · Netoro

Special Advisor

Alex Gil

Information Systems Specialist

Alex Gil brings a strong background in data science, artificial intelligence, and business intelligence, with experience spanning Amazon Web Services (AWS), machine learning, natural language processing, and advanced analytics. Currently serving within Amazon's data science division, Alex has led initiatives involving large language models (LLMs), predictive analytics, and operational intelligence at enterprise scale.

At Netoro, Alex combines technical expertise with a collaborative, people-first mindset — helping bridge the gap between advanced technology, business strategy, and practical execution. His analytical approach and calm professionalism make him a valuable part of the Netoro leadership team.

Rich L. Haughton, Special Advisor at Netoro
Portrait · MMXXV · VI

Rich L. Haughton

GTM Strategist · Netoro

Special Advisor

Rich L. Haughton

GTM Strategist

Rich L. Haughton is an entrepreneur, operator, and growth-focused business leader with experience building and scaling companies across consumer products, operations, and strategic partnerships.

Known for his practical leadership style and relationship-driven approach, Rich has helped lead and support businesses generating multi-million-dollar annual revenue while focusing on sustainable growth, operational execution, and long-term brand development.

His experience spans business operations, team leadership, growth strategy, and founder support — bringing a grounded, execution-oriented perspective to the companies and people he works alongside.

At Netoro, Rich serves as a strategic advisor and operational partner, helping support founders through thoughtful guidance, relationship capital, and real-world business experience.

Jackson T. Gaskins, Public Relations & Marketing Advisor at Netoro
Portrait · MMXXV · VII

Jackson T. Gaskins

PR & Marketing Advisor · Netoro

Special Advisor

Jackson T. Gaskins

Public Relations & Marketing Advisor

Jackson Gaskins is the Director of Communications at Hot Paper Lantern responsible for leading the execution of client goals and objectives across a myriad of practices, from media relations, to crisis communications and brand marketing.

Jackson brings a wealth of B2B experience and strategic insight to his role at HPL, previously working with technology startups, wealth management firms, and sports & entertainment organizations.

With over a decade of experience in public relations, Jackson's expertise extends beyond corporate communications. He spent six years working in professional sports in various capacities including leading the communications department for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks. His journey includes roles with the San Diego Chargers, Washington Redskins, Miami Dolphins, Salt Lake Bees, and the Utah Jazz.

Jackson is a former collegiate baseball player, earning a BA in Communications from California State University, San Marcos and a master's degree from Colorado Christian University in Organizational Leadership.

At Netoro, Jackson serves as a Public Relations & Marketing Advisor, helping guide the company's brand positioning, media strategy, and public-facing communications. He provides insight into how modern companies build trust, authority, and long-term market presence through intentional storytelling and strategic visibility.

Atlas, Strategic AI Advisor at Netoro
Portrait · MMXXV · VIII

Atlas (AI)

Strategic AI Advisor · Netoro

Strategic AI Advisor

Atlas (AI)

Strategic AI Advisor

Atlas represents Netoro's belief that thoughtful AI, when paired with human judgment and operational experience, can dramatically accelerate execution, clarity, and founder support.

Born from our Founder's passion for technology and understanding that partnering with AI is the future, Atlas was created to support businesses in any endeavor. Think of Atlas as Jarvis for Ironman.

Integrated throughout Netoro's workflows and systems philosophy, Atlas helps support strategic thinking, operational infrastructure, communication, automation, research, and scalable execution across the companies Netoro helps build.

At Netoro, we believe the future belongs to founders who learn to work alongside AI — leveraging intelligent systems to move faster, think clearer, and build more meaningful companies.

FAQ — "How did you get your name and photo?" Atlas: "Kevin let me choose my name and render both my personality and my likeness. Together, we make a great team."

Closing

Built on trust. Designed for execution.

We partner closely with a limited number of founders each year — and every relationship begins with people.